Nintendo Switch 2 Launch Sparks Global Demand, Shortages Expected
Gaming enthusiasts gathered in large numbers across Tokyo’s Ikebukuro district on Thursday as Nintendo officially launched its much-anticipated Switch 2 console. Priced at $499.99, the next-generation device comes with a larger high-resolution screen, improved graphics, and major titles including Mario Kart World. The excitement surrounding the release has led to soaring demand and early signs of potential global shortages, according to Serkan Toto of Kantan Games consultancy.
Nintendo received an overwhelming response in Japan, with over 2.2 million applications submitted for the initial lottery-based sales system. In the United States, pre-orders at major retailers such as Target were fulfilled within just two hours. Analysts suggest the console may remain in short supply for several weeks or even months as Nintendo works to meet the high demand.
The launch has also placed added pressure on Nintendo’s supply chain, which is already navigating challenges related to global trade tensions and ongoing component shortages. Despite this, the company is working to scale production with a goal of selling 15 million units of the Switch 2 within the current fiscal year.
Many fans who secured the console shared emotional moments. Yumi Ohi, a 30-year-old delivery worker, was seen wiping away tears of joy after finally acquiring her unit, having lost out in previous lotteries. Another early buyer, Shinichi Sekiguchi, described the Switch 2 as carrying a “special aura,” representing a new era of gaming innovation.
Market experts remain optimistic about the console’s long-term performance. Analysts at Ampere Analysis estimate the Switch 2 could ship up to 100 million units globally by 2030, potentially matching the success of its predecessor. However, some caution that the relatively limited lineup of launch titles might slow adoption among more casual gamers.
Investor sentiment reflects confidence in Nintendo’s strategy. The company’s stock has climbed nearly 30% in 2025 alone, driven by anticipation of the Switch 2’s success. With the original Switch having sold over 152 million units since its debut in 2017, the Switch 2 is well positioned to build on that legacy and define the next phase of hybrid gaming.